Top Wedding Marketers seek and give Qualified Leads
Let’s start with a fact: Not all leads are created equal! Too many business owners take an approach that suggests reaching the most prospects (usually through email or telemarketing) will bring in the...
View ArticleRecession Wedding Marketing Tip: Don’t Participate
For many people, 2008 has been a lousy year. As of the last week, it looks like things will become more difficult before they improve. There will be big headlines and bad news throughout the printed...
View Article5 Great Wedding Marketing Tips for Challenging Times
5 solid wedding marketing tips to boost your business, NOW! Develop a simple email newsletter about your business to send to past clients. Be in touch, perhaps quarterly. Past customers are a great...
View ArticleWhen a wedding referral source gets fired
Earlier this week, one my clients lost her job. She was a competent, hard worker, and pulled in the appropriate sales numbers for her company. She handled events in a banquet facility for a...
View ArticleWhen big business sneezes; small business can catch pneumonia
In this morning’s Las Vegas Review Journal, columnist Norm Clarke floated a sizable rumor for general consumption and discussion. He suggested that MGM/Mirage is considering selling its ‘crown jewel,’...
View ArticleDon’t violate the ‘no surprise’ rule
Last week, when I presented, “Marketing and Selling to the 21st Century Bride” to Las Vegas NACE, i emphasized the importance of relationships and communications as key factors in surviving and...
View ArticleGoing to Mobile Beat Las Vegas? Make a plan!
Mobile Beat Las Vegas 2009 Recently, I presented at, and attended, The Special Event Show 2009 in San Diego. In about 10 days, the Mobile Beat Show will be here, in Las Vegas. For Mobile Beat Las...
View ArticleTaking my own advice… yet again
If you read this blog, or any of my published writing, you know that I harp on the notion that clients don’t know everything that you do. Staff changes at their office. Your array of products and...
View ArticleIt’s November: What’s your plan for Holiday Cards?
With Halloween now behind us, can Christmas be nearer than you think? Indeed it can be, and is. When acknowledging your customers and industry contacts, it’s not necessarily bad manners having two or...
View ArticleMaintain, and Build On, Existing Business Relationships
Ten Business Building Strategies To Start The New Year: Tip #3 The reality of selling-to-the-bride is the you don’t do it in a vacuum. More often than not, the bride’s awareness of your business is...
View ArticleWhy Blogging Is So Freakin’ Important
There are a lot of people talking about how important blogging is in businesses, but many of them neglect to explain why. Here are 7 of the top reasons why blogging is so vital to businesses today. In...
View ArticleAre You Trying To Marry Your Potential Customers Before The First Date?
Let me ask you this: What path are visitors expected to take when they land on your site? Most people haven’t thought about this but it can be the difference between someone getting in contact with you...
View Article22 Things You Can Do To Generate Blog Topic Ideas
A few days ago I wrote a post about why blogging is so important for your business. Now that you know why blogging is so important, what are you going to write about? [Insert cricket sounds] It’s...
View ArticleHow Your So-Called “Competitors” Can Be Your Best Friends
A lot of wedding professionals, and business owners in general are very uncomfortable when it comes to dealing with their competitors. This discomfort can often make us cagey and closed off which may...
View ArticleBehind The Scenes: My Twitter Strategy
I’m going to give you a behind the scenes look at my Twitter strategy and explain exactly why I’ve set it up this way and how that can help you. What I Share I use an amazing tool called Buffer to...
View ArticleHow Your So-Called “Competitors” Can Be Your Best Friends
A lot of wedding professionals, and business owners in general are very uncomfortable when it comes to dealing with their competitors. This discomfort can often make us cagey and closed off which may...
View ArticleDo You Know Your Brand? Answer These 4 Questions To Find Out!
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to...
View ArticleDiscovering And Executing Your Brand To an Audience (Part Two)
Welcome to Part 2 of “Discovering And Executing Your Brand To an Audience!” Be sure to check out Part 1 before reading on. If you have already read Part 1, let’s get to it! Now, we’ll get more in depth...
View Article5 Ways To Get That Production Bid
How Do I Get That Production Bid?! Let’s say your clients who have hired you in the past to perform at their 200 person holiday party, are now considering companies who can produce a corporate sales...
View ArticleYour Reputation is Everything Part 2
Welcome to Part 2 of “Your Reputation is Everything!” Series. Part 1 covered why it’s important to have strong client relationships, now we’ll discuss how to take your client relationship from ordinary...
View Article
More Pages to Explore .....